# uidna

> uidna is 0→1 product design for early stage (pre-seed and seed) startups, plus an AI design system delivered as a Claude skill, so founders and engineers can ship new features that stay on-brand.

## What uidna does

- 0→1 product design: senior product design that takes startups from idea to a product users love and investors believe in.
- AI design system: uidna captures how a startup's product looks, feels, and behaves (patterns, components, voice, spacing, UX principles) and turns it into a Claude skill that founders and engineers use directly in Claude Code.
- Ongoing design review: weekly uidna design review keeps quality high as the product grows.

## How it works

1. uidna works with founders to define the brand, UX, and UI of the product, from first flows to launch-ready screens.
2. uidna turns the product, brand, and design decisions into a Claude skill.
3. Founders and engineers build new features fast and on-brand in Claude Code.

## Who it's for

Pre-seed and seed startups that have 0 to 10 engineers and 0 to 1 designers, build heavily with Claude Code, care about product quality and design, and need senior product design before they can hire a design team.

## Locations

uidna works mostly with startups based in Tel Aviv, Israel; San Francisco; New York; and across the United States.

## Founder

uidna was founded by Daniela Hirsch, a product designer who has designed products at Wix, Melio, and multiple 0→1 startups. She led product for Aura, a fintech startup, from zero through its $3M seed round, and designed Govio, a govtech startup solving government contracting, 0→1 with an AI design system. She has also worked on design partnerships with Motorola, American Express, Capital One, Shopify, and Fiserv.

## Links

- Website: https://uidna.ai/
- Contact (LinkedIn): https://www.linkedin.com/in/danielahirsch/
- Substack: https://substack.com/@danihirsch