0→1 product design for startups
+ an ai design system as a claude skill, so new features stay on-brand.
0→1 product design
senior product design that takes startups from idea to a product users love and investors believe in.
an ai design system
we turn a startup's ux/ui into a claude skill so founders and engineers build freely, ship new features, and scale consistently.
consistent product, lean team
founders and engineers ship new features that stay aligned, so the product grows into a beautiful brand.
ai makes it possible to build quickly, but without real design judgment every new feature drifts further from the brand. uidna gives startups:
everything a startup needs to go 0→1 with a product that earns trust from users and investors.
senior product design for the first version, plus a design system the team can build with on its own.
we design 0→1
we work with founders to define the brand, ux, and ui of their product, from first flows to launch-ready screens.
we build the ai design system
we turn the product, brand, and design decisions into a claude skill founders and engineers use directly.
the team ships on-brand features
founders and engineers build new features fast and on-brand, with weekly uidna design review to keep quality high as the product grows.
govtech, fintech, and consumer. each one designed from zero.
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we capture how the product looks, feels, and behaves and turn it into a claude skill founders and engineers use directly in claude code. every screen they build follows the product's patterns, components, voice, and ux principles.
uidna is designed for pre-seed and seed startups that:
daniela has designed products at tech companies including wix, melio (acquired for $2.5b), and multiple zero-to-one startups. most recently she led product for aura, a fintech startup, from zero through its $3m seed round, and designed govio, a govtech startup solving government contracting, from 0→1 with an ai design system. she has also worked on design with partnerships: motorola, american express, capital one, shopify, and fiserv.
she built uidna to help early-stage startups go 0→1 with senior product design and an ai design system that keeps every new feature on-brand. she's refined this approach over the last 3 years across a handful of startups, and it works: teams ship faster, stay consistent, and build products that raise money.
0→1 product design for early stage startups.
for pre-seed and seed founders who want senior product design and an ai design system that keeps every new feature on-brand.
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